Zoho CRM + Google Ads

Native connectionCRM

Connect qualified Zoho CRM leads to Google Ads.

Adscriptly reads selected Zoho CRM lead statuses, uses the chosen lead field to recover the captured GCLID, and prepares eligible outcomes for one reviewed Google Ads conversion action. The current setup is deliberately scoped to lead-status conversion workflows.

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ZC

Source

Zoho CRM

GA

Destination

Google Ads

Intended outcome

Optimize paid search toward the Zoho lead statuses your team defines as qualified or converted.

Connection scope

This page documents an enabled Adscriptly provider connection and its current source-specific conversion workflow.

What the connection does

What the connection reads, maps, and sends.

01

Lead-status qualification

Choose the Zoho CRM lead statuses that represent a qualified lead or converted customer in this workflow.

02

GCLID field mapping

Select the Zoho lead field that stores the click identifier used for Google Ads attribution.

03

Configured conversion value

Set the value attached to each eligible lead-status conversion during workflow setup.

04

Controlled Google Ads destination

Review the destination customer and conversion action before any eligible outcome is published.

Data flow

Know what moves between systems.

Zoho CRM

Zoho CRM lead status

Adscriptly logic

Selected qualified-status rule

Google Ads

Qualified or converted lead

Zoho CRM

Selected Zoho lead field

Adscriptly logic

Recover the captured GCLID

Google Ads

Google Ads click conversion

Zoho CRM

Configured conversion value

Adscriptly logic

Value assigned during workflow setup

Google Ads

Value-bearing conversion

Zoho CRM

Authorized Zoho CRM account

Adscriptly logic

Connection and record scope

Google Ads

Selected conversion workflow

Setup

Set up and test the connection.

  1. 01

    Connect Zoho CRM and Google Ads

    Authorize the Zoho CRM connection and choose the Google Ads account that should receive the outcome.

  2. 02

    Select qualifying lead statuses

    Choose which Zoho lead statuses represent a qualified or converted record.

  3. 03

    Map the GCLID field and value

    Select the lead field that stores the GCLID and set the configured value used by the workflow.

  4. 04

    Review and publish

    Confirm the lead-status rule, conversion action, destination account, and value before publishing.

Connection controls

Choose the source scope and Google Ads destination.

  • Zoho CRM access is limited to the authorized connection.
  • Qualification is based on selected lead statuses.
  • The chosen lead field is used for attribution.
  • Destination account and conversion action remain explicit.

Related integrations

Integration FAQ

Before you connect.

Can Zoho CRM lead statuses become Google Ads conversions?

Yes. Selected Zoho CRM lead statuses can qualify a Google Ads offline conversion when the required GCLID is present.

Can I map Zoho deal stages in this workflow?

Not in the current setup flow. This integration page is scoped to Zoho CRM lead-status conversions.

Which Zoho field connects a lead to Google Ads?

Your team selects the Zoho lead field that stores the captured GCLID used for the Google Ads click-conversion upload.

Does the workflow change Zoho CRM lead statuses?

No. The workflow reads selected lead statuses for qualification and does not update the status in Zoho CRM.

Zoho CRM + Google Ads

Send qualified Zoho CRM outcomes to Google Ads.

Connect both systems, map the outcome, and review the destination before the workflow is published.

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