Receive Shopify events
Bring the selected order or customer payload into Adscriptly through a mapped webhook payload or a Zapier workflow you control.
Shopify + Google Ads
Webhook or ZapierEcommerce
Send selected Shopify revenue outcomes to Google Ads.
Use a Shopify order or customer event as the source for a webhook or Zapier route, require the order state that counts, preserve the supported paid-click identifier, and review the Google Ads conversion destination.
S
Source
Shopify
GA
Destination
Google Ads
Intended outcome
Use qualified Shopify order outcomes as Google Ads conversion signals. This route does not manage product feeds or Merchant Center.
Connection scope
This page covers Shopify order and customer outcomes. It does not install the Google & YouTube sales channel, manage Merchant Center, sync a product feed, or configure storefront tags.
What the connection does
Choose which Shopify events to send to Google Ads.
Choose the order state
Define whether paid, fulfilled, non-refunded, or another explicit order condition represents the revenue outcome.
Preserve click attribution
Carry the supported Google Ads click identifier from the storefront or checkout into the order payload when click-level attribution is required.
Review the Google Ads output
Choose the Google Ads account and conversion action, inspect the mapping, and test the external handoff before enabling it.
Data flow
Know what moves between systems.
ShopifyAdscriptly logicGoogle Ads
Shopify
Shopify order or customer event
Adscriptly logic
Order-state and event check
Google Ads
Selected purchase conversion
Shopify
Order financial and fulfillment state
Adscriptly logic
Selected revenue eligibility condition
Google Ads
Eligible order outcome
Shopify
Order click-identifier field
Adscriptly logic
Tie the order to the originating ad click
Google Ads
Google Ads purchase conversion
Shopify
Shopify order or event ID
Adscriptly logic
Stable event identity and duplicate handling
Google Ads
Order-backed conversion record
Setup
Set up and test the Shopify event route.
- 01
Choose a Shopify trigger
Start with the paid, fulfilled, refunded, or customer milestone that represents the business outcome you want to route.
- 02
Send a test payload
Use Zapier or your webhook sender to deliver representative fields, including order click-identifier field when attribution depends on it.
- 03
Map the qualification rule
Choose the accepted order state and refund behavior. Keep records that do not meet the rule out of the advertising signal.
- 04
Review the Google Ads destination
Confirm the account, purchase conversion action, order identity, value, and currency before the external handoff is enabled.
Connection controls
Review the connection method, event rule, and destination.
- The connection uses a mapped webhook or Zapier route; it is not a native source integration.
- Shopify must send the fields used by the mapping.
- The integration cannot recover a click identifier that was never captured in the storefront or checkout path.
- The Google Ads destination is reviewed before the handoff is enabled.
Related integrations
Integration FAQ
Before you connect.
How does the Shopify Google Ads integration work in Adscriptly?
Adscriptly receives a mapped Shopify event through a webhook or Zapier, applies the configured rule, and prepares the eligible outcome for the selected Google Ads destination.
What must Shopify send?
The payload must include the event fields used for qualification and a stable event identifier. When click-level attribution is required, it must also include the supported identifier captured before the handoff.
Does this connect Shopify products to Google Merchant Center?
No. Use Shopify and Google commerce-channel tooling for product feeds and Merchant Center. This Adscriptly page is limited to selected order or customer outcomes used as advertising signals.
Does Adscriptly change records in Shopify?
No. This route receives the mapped event for qualification and delivery. It does not edit the source record, workflow, audience, catalog, or storefront configuration.
Shopify + Google Ads
Send a selected Shopify event to Google Ads.
Choose the trigger, send a representative payload, map the rule, and review the destination before enabling the external handoff.
