Receive Klaviyo events
Bring the selected profile, lifecycle, or order event into Adscriptly through a mapped webhook payload or a Zapier workflow you control.
Klaviyo + Google Ads
Webhook or ZapierLifecycle marketing
Use selected Klaviyo outcomes as Google Ads conversion signals.
Send a mapped Klaviyo profile, event, or order outcome through a webhook or Zapier, require the fields that define eligibility, and route the accepted event to a reviewed Google Ads conversion action.
K
Source
Klaviyo
GA
Destination
Google Ads
Intended outcome
Separate a lifecycle milestone or revenue event from a generic subscriber event before it reaches Google Ads.
Connection scope
This page covers lifecycle and revenue events sent to Google Ads. It does not replace the native Klaviyo Google Ads audience-sync integration.
What the connection does
Choose which Klaviyo events to send to Google Ads.
Qualify the lifecycle outcome
Use the event name, order state, list, segment, or mapped property that represents the outcome you want Google Ads to receive.
Carry paid-click attribution
Include a supported click identifier captured before the Klaviyo handoff when click-level Google Ads attribution is required.
Review the Google Ads output
Choose the Google Ads account and conversion action, inspect the mapping, and test the external handoff before enabling it.
Data flow
Know what moves between systems.
KlaviyoAdscriptly logicGoogle Ads
Klaviyo
Selected Klaviyo event
Adscriptly logic
Event-name and payload check
Google Ads
Named Google Ads conversion
Klaviyo
Event name and mapped properties
Adscriptly logic
Selected lifecycle or revenue rule
Google Ads
Eligible conversion outcome
Klaviyo
Captured click identifier
Adscriptly logic
Attribute to the originating ad interaction
Google Ads
Google Ads click conversion
Klaviyo
Klaviyo event or order ID
Adscriptly logic
Stable event identity and duplicate handling
Google Ads
Stable conversion record
Setup
Set up and test the Klaviyo event route.
- 01
Choose a Klaviyo trigger
Start with the Klaviyo event or flow milestone that represents the business outcome you want to route.
- 02
Send a test payload
Use Zapier or your webhook sender to deliver representative fields, including captured click identifier when attribution depends on it.
- 03
Map the qualification rule
Choose the event and property conditions that count. Keep records that do not meet the rule out of the advertising signal.
- 04
Review the Google Ads destination
Confirm the Google Ads account, conversion action, value rule, and currency before the external handoff is enabled.
Connection controls
Review the connection method, event rule, and destination.
- The connection uses a mapped webhook or Zapier route; it is not a native source integration.
- Klaviyo must send the fields used by the mapping.
- A lifecycle event without supported attribution data cannot be presented as a click-linked conversion.
- The Google Ads destination is reviewed before the handoff is enabled.
Related integrations
Integration FAQ
Before you connect.
How does the Klaviyo Google Ads integration work in Adscriptly?
Adscriptly receives a mapped Klaviyo event through a webhook or Zapier, applies the configured rule, and prepares the eligible outcome for the selected Google Ads destination.
What must Klaviyo send?
The payload must include the event fields used for qualification and a stable event identifier. When click-level attribution is required, it must also include the supported identifier captured before the handoff.
Does this sync Klaviyo segments to Google Ads audiences?
No. Use the native Klaviyo integration for audience sync. This Adscriptly route is scoped to selected lifecycle or revenue events used as conversion signals.
Does Adscriptly change records in Klaviyo?
No. This route receives the mapped event for qualification and delivery. It does not edit the source record, workflow, audience, catalog, or storefront configuration.
Klaviyo + Google Ads
Send a selected Klaviyo event to Google Ads.
Choose the trigger, send a representative payload, map the rule, and review the destination before enabling the external handoff.
