Negative keyword list for Addiction Treatment & Rehab

Almost every facility advertises a free confidential assessment and a free insurance check, so blocking the bare word removes your highest intent queries. Block the specific phrases instead: free rehab near me, free state funded rehab, free sober living.

A large share of programmes are Medicaid contracted and fill beds from exactly these searches. If you bill Medicaid, delete every medicaid, medicare and state funded row from this list before you upload it.

Near me is the strongest intent modifier in this vertical, not a research signal, and blocking it as a broad negative will empty the campaign. Only ever negative it inside a complete phrase such as free rehab near me or aa meetings near me.

A person searching withdrawal symptoms is often in genuine distress, or a family member watching it happen, and that click can convert the same day. Block the do-it-yourself phrasings like taper schedule and home detox, and leave plain symptom searches running with a supportive landing page.

Detox is both a service you sell and the leading drug-test evasion query, so it can never be negatived on its own. Block detox drink, detox pills for drug test and how to detox at home, and keep medical detox, alcohol detox and detox near me live.

Court mandated admissions are real revenue for programmes that hold the referral relationship, and the patient usually arrives with funding attached. Block the paperwork, class and evaluation searches, not the phrase itself, unless you refuse mandated placements.

Does my insurance cover rehab is a money query and the verification form is usually the primary conversion on the site. Only block the administrative phrasings here: claim forms, cpt codes, appeal letters, cobra and billing disputes.

Some programmes host open meetings on site and treat them as a genuine admissions channel, and alumni searches keep referrals alive. If that is you, keep the meeting terms running and block only the literature, worksheet and chip searches.