What are negative keywords for real estate?
They are the searches that look close enough to your keywords for Google to match them, but come from people who will never buy. Real estate wastes budget in a specific way: the query pool mixes buyers, sellers, renters, investors and people who want to become agents, and only one of those groups is your client. A seller campaign that matches apartments for rent or real estate license classes online is paying full price for someone who will never list.