What are negative keywords for healthcare?
They are the searches that look close enough to your keywords for Google to match them, but come from people who will never buy. Medical keywords sit next to an enormous volume of people researching a symptom, a drug or a diagnosis who will never book anything. This list blocks symptom checkers, home remedies, dosage and side effect lookups, nursing and medical school traffic, coding and billing admin, and the records requests that tie up your front desk.