Beauty, Med Spa & Cosmetic
Aesthetics has some of the highest click costs in Google Ads and some of the widest match sprawl. A campaign for injectables will pull in esthetician students, at home laser device shoppers, people researching what went wrong for someone else, and anyone typing a celebrity name next to a procedure. These negatives take that traffic out so your spend stays on people who are ready to book a consultation.
807
Negative keywords
20
Categories
8
Terms to protect
Free
No signup
Who you are paying for
Someone researching a specific treatment who is ready to book a consultation or an appointment at a clinic near them.
These terms look like obvious waste in beauty and are usually the opposite. Blocking them is the fastest way to make a negative keyword list cost you money.
Do not blanket-block these
Injectables and laser are considered purchases, so how much does botox cost is usually a real prospect comparing clinics. Block only the cost queries that name a country, a course or a machine.
The free consultation is the standard offer across injectables and surgery. Blocking free outright removes your main call to action, so block free samples, free tutorials and free training by name.
Some clinics deliberately conquest deal site traffic to fill a slow midweek diary. Only block groupon and its rivals if your model depends on full price bookings and repeat clients.
Hyaluronidase correction is a paid service and a common new patient entry point. Keep it if you offer corrections and block only the at home and diy dissolving phrasing.
Before and after browsing is mostly research, but somebody comparing one procedure at one clinic does convert. Block the celebrity, reddit and forum variants before you touch the plain phrase.
Device brands and skincare retailers want at home searches. If you sell in clinic treatments only, block them, but if you retail a home care line they are your product queries.
If you run an injector academy this is your money keyword and the whole training group is wrong for you. Only block course and certification phrasing when you sell treatments to consumers.
Near me is the highest intent modifier in aesthetics and should never be blocked. If it converts poorly, tighten the radius and fix the booking page rather than removing the phrase.
807 terms shown
Industry
Word count
Categories
Someone buying a home device has already decided not to pay a clinic.
Shoppers buying a serum are not booking a treatment room.
Anyone pricing vials or wholesale supplies is a competitor stocking a clinic.
Someone researching injector pay wants a job, not a treatment.
Course shoppers want a certificate on the wall, not an appointment.
Voucher shoppers take one discounted session and never rebook at full price.
Someone researching what went wrong for somebody else is worried, not booking.
Gallery browsing and unit comparison charts rarely turn into a consultation.
Celebrity procedure gossip is entertainment traffic with no local intent.
Someone pricing a package abroad is not booking a local appointment.
Insurance funded dermatology is a different service line from cash pay aesthetics.
People opening a med spa are buying equipment, not treatments.
Halloween looks and stage makeup have nothing to do with a clinical treatment.
Tutorial traffic wants to do it themselves for nothing.
Ingredient research is a reading session, not a booking.
Refund and lawsuit searches come from people who already had a bad experience.
Existing clients checking aftercare or rebooking have already paid you.
People hunting a natural alternative are specifically avoiding a clinical treatment.
Tattoo, piercing and barber content sits beside your keywords without matching your offer.
Press ons and drugstore dupes are the decision not to book a professional.
Switch on Universal above to merge the 1,559 terms that waste money in every account. The two lists never overlap, so nothing is duplicated when you copy them together.
Someone with a specific legal matter who is looking to hire a lawyer and will book a consultation this week.
Someone shopping for coverage right now who will complete a quote form or call an agent to bind a policy.
A homeowner with a broken or aging system who wants a licensed company to come out, quote the work and do it.
A patient with a specific problem who is choosing a provider and is ready to book an appointment.
A patient with a specific problem or procedure in mind who is ready to book an appointment and pay for treatment.
A homeowner ready to list, or a buyer ready to tour and write an offer, in the market this advertiser actually serves.
Someone who needs money or a financial product now and is ready to start an application with a lender, broker or advisor.
Someone within driving distance who wants to buy a vehicle, book a repair, or get tires fitted in the next week or two.
Someone ready to buy a specific product from your store at the price you advertise.
An evaluator or budget holder at a company that can pay for seats and is looking to start a trial or book a demo.
Someone choosing a programme to pay for who is ready to apply, request information or book a call with admissions.
Someone with dates in mind who is ready to book a room, a seat, a tour or a package.
Someone looking for a gym, studio, trainer or clinic near them who is ready to book a tour, a first class or a consultation.
A person with a substance use problem, or the family member acting for them, who is ready to admit to a programme they can pay for in a state the facility serves.
They are the searches that look close enough to your keywords for Google to match them, but come from people who will never buy. Aesthetics has some of the highest click costs in Google Ads and some of the widest match sprawl. A campaign for injectables will pull in esthetician students, at home laser device shoppers, people researching what went wrong for someone else, and anyone typing a celebrity name next to a procedure.
807 terms across 20 categories, and none of them repeat the universal list, so you can apply both without duplicates. Every term is free to copy or download as a CSV that imports straight into Google Ads Editor.
Yes. The universal list covers the waste every advertiser sees, such as job seekers, students and freebie hunters. This page covers what only wastes money in your vertical. Keep them as two separate shared lists in Google Ads so you can tell which one is doing the work.
No list is safe to paste unread, which is why the terms above this list exist. Injectables and laser are considered purchases, so how much does botox cost is usually a real prospect comparing clinics. Block only the cost queries that name a country, a course or a machine.
Adscriptly
Blocking bad traffic is half the job. Adscriptly sends the other half back to Google: which clicks became qualified calls, booked jobs and closed revenue, so the algorithm bids on outcomes instead of clicks.